Adult Store Simulator

AdultStoreSimulator@gmail.com

Public Demo Release & Analytics

(v0.1.6)
April 1, 2025
An arrow pointing from a section on itch.io page metrics to a change in the click through rate after changes were made.
Adult Store Simulator. The TCG Shop Simulator with Porn
Itch.io page metrics

I've been working on ASS but haven’t updated this log in a while due to a demanding quarter at work. There are a couple of cool additions, improvements, and most of all—DATA!

I made an impromptu decision to put the game up on Itch to see if there would be any interest. I was hoping for some feedback and a few downloads—mostly to build motivation for myself, but also to gather data. My corporate job emphasizes measuring impact and growth for a big data web product, and I’ll be applying those skills to improve this game over time. Visit the page on itch.io here.

Itch.io Download Conversion

The page initially converted at 9.6% (409/4,248) with just a feature list. As visibility dropped, I added inline images and a poster with boobs at the bottom. Conversion jumped to 16.2% (345/2,127), a 69%(nice) relative increase. If you're on Itch.io, visuals in the body itself are low-effort and apparently high impact.

Tutorial Funnel – Total Conversion & Drop-off Rate

Total Conversion: 31.9%
Apr 1 - Apr 3

Hypothesis and Action

Soo.. yeah in about 48 hours (I launched around 7pm PT on April 1st and it’s now 7pm PT on April 3rd) the game has been downloaded 1,100 times!

There are two drop-offs that are most notable:

  1. Step 7: Discard Box
  2. (12% drop-off) Players, on average, spend around 1 minute on this step. Considering it is arguably the easiest step to complete, this is concerning and obviously a problem during the tutorial. In order to complete this step, players must carry the now-empty box to the dumpster and throw it away. My hypothesis is that players are not finding the dumpster in ~1 minute and are giving up. To solve this, I have moved the dumpster to the front of the building and will watch the metrics to see if this improves the completion rate.

  3. Step 16: Reach Level 2
  4. (17% drop-off) One of the longest steps to complete is reaching level 2. After the tutorial walks the player through the basic mechanics, it instructs the player to reach level 2 by stocking the shelves and selling more products. I'm not surprised that this has a high drop-off rate as it’s the first moment of "grind" in the game. I will be adding a reward for this step (free nsfw poster or some shit) in the hopes it incentivizes players to keep going. After all, I assume that most players are downloading this game to work for the NSFW shit.

Changelog for v0.1.6

  • Based on feedback about the control scheme, I cloned the keyboard/mouse controls from other store sim games since that’s what playtesters expected.
  • Made a few UI style changes based on playtester feedback.
  • Shipping boxes are now weighted relative to the number of products inside, giving a more realistic feel when thrown.
  • Improved the tutorial by adding mess cleanup, fixing a bug that prevented completion, and adding more hints to help players get started.
  • Added descriptions to the stats table to help explain what each stat means.
  • Modified the customer spawn rate to scale more slowly, as the store was getting too busy too quickly. Still doesn’t feel quite right, so I’ll keep tweaking it.
  • In preparation for listing on Itch (which has a 1GB maximum), I compressed all poster images. This reduced color saturation, but I wanted to retain all 1,000 poster images, so it was a necessary trade-off. The bundle size dropped from a whopping 5GB (lol) to under 700MB.
  • Added in-game metrics. These are anonymous emissions of game events like TutorialStepCompleted and StoreLeveledUp, which will help me understand where players are getting stuck—and hopefully why they stop playing.

I’ll report back on these experiments. Thanks for playing!

Let's Make a Mess

(v0.1.5)
Feb 23, 2025
Game screenshot of the outside of a store looking in through the window of a fully stocked adult store containing various adult products and porn posters.

A significant game mechanic has been added: store modifiers. Modifiers affect how customers interact with the store, with the first modifier being desire. A customer's desire (horniness) influences their likelihood of purchasing products at a higher margin; the hornier they are, the more they will pay. Players can increase the store's desire level by keeping it clean and decorating it.

Changelog for v0.1.5

  • Added store modifier: desire.
  • Customers now have a chance to make a mess on the floor.
  • Customers adjust their spending based on their desire level.
  • Players can purchase a mop to clean up messes.
  • Players can purchase a garbage bin to dispose of boxes more conveniently.
  • The held box is now tilted, allowing players to see products more clearly.
  • Players can now view all store products, even if they are locked.
  • Reduced the starting shelf size to 9 or 18 slots (instead of 54) to encourage store expansion. Thank you, Jason O., for the feedback.
  • Added the ability to drop items without throwing them.
  • Players can now transfer items from a shelf back into a held box.
  • Moved decor items (posters) to a new tab.
  • Added a new "Supplies" tab for the mop and garbage bin.
  • Fixed a bug where worker interactables (boxes, new garbage bin) could be placed outside the navmesh.
  • Workers will now go home at closing time after finishing their current task.
  • Added a stats page to the computer, including lifetime stats.
A cyborg with a human female torso, thighs, and breasts, viewed from the back.

A female pulling down her pants and showing her butt, with a black bar censoring her vagina.
Some posters are very explicit.
A female standing upright with black boxes censoring her nipples and camel toe.
Two females stacked on top of each other, with a black box censoring their vaginas.

Playing porn sim games aren't the only thing???

(v0.1.4)
Feb 11 2025
Game screenshot of the main menu featuring a button for play, settings, and quit.

Day 1 - you've got a 1,000 bucks and an empty store; now what? In 0.1.4 comes a day 1 tutorial guiding players on how to start their store by introducing the concepts of ordering goods, stocking shelves, setting prices, and hiring.

Change Log for v0.1.4

  • Added a Main Menu
  • Added a Settings menu
  • Added a Tutorial
  • Fixed issue with UI not scaling to larger screen sizes (4k)
  • Stocker now prioritizes stocking boxes with products (instead of only the closest which could include empty boxes)
  • Fixed issue where the mouse cursor would sometimes not appear when GUIs were active
  • Employees will no longer be late on the first day (a play tester fired them immediety because of this)
  • Fixed an issue where the camera would stutter and screen tear on lateral movements
  • Fixed issue where hiring workers were not gated by store level like they should have been
  • Multiple stockers can now be hired!
  • Added internal lighting to the store. The store is no longer pitch black at night
  • Added new store expansions now that the store can again be expanded. The player can, currently, expand the store 256 times in 4x4 unit increments
  • Workers are now paid hourly instead of the daily wage
  • Added 300 new NSFW posters (AI generated)
  • Other small bug fixes

Game screenshot of the main menu featuring a button for play, settings, and quit.

OH! and the Steam page has be created, but not yet published!


A cyborg with human female breast, torso, thighs focused on the models front.
One of the new NSFW posters
A cyborg with human female breast, torso, thighs focused on the models back.
Another 1 of 300+ so far
A screenshot of a product in the game called Ultra Dongo which is a innuendo of a Dildo product.
Revamped Product Model

Safe For Work

(v0.1.3)
Jan 26 2025
Game screenshot new store front models

Alright, my thinking is that I need to make this game safe for work for a couple of reasons, but primarily to target a larger audience. I switched things up by creating two different modes: "Safe For Work" and "Not Safe For Work." The NSFW content is now gated behind a DLC manager. I am thinking the game will roll out with innuendos and a style similar to Squanch Games's "Trover Saves the Universe."

In my head, I am envisioning ridiculous items and concepts that are not explicit but are clearly adult-themed. Rick and Morty does a really good job with this. A good example is the Plumbus—an item that the community speculates is an adult toy, but the "official" lore manual states it is a household item. I think this is a good direction to go in to hopefully capture the same audience that enjoys that type of humor, whereas the DLC will capture the audience that enjoys more explicit content.

Change Log for v0.1.3

  • Added a DLC manager that will later have Steam integration. NSFW poster licenses are now gated behind the "purchase" of the NSFW DLC.
  • Added some SFW posters and replaced the store models with Blender models I created.
  • Added a new worker type: Stocker. Stockers will grab items that the player orders and place them on shelves. Game screenshot employee behind counter
  • Fixed a bug where the player could move the checkout counter during a transaction. The counter can no longer be moved during a transaction, while a worker is assigned, or if the store is open.
  • Replaced explicit words in dialog with made-up words to prepare for a SFW mode targeting Twitch and TikTok marketing.
  • Fixed an issue where shipping boxes and items would sometimes scale incorrectly due to applied physics when thrown.
  • Spent significant time improving shipping boxes:
      Game screenshot employee behind counter
    • Added a box-opening mechanic where the player must explicitly open boxes (animated with a box cutter) before placing items on shelves.
    • Added shipping labels with dynamic content such as product names, store name, and order numbers.
    • Added box contents displayed in random handwritten fonts to simulate sloppy warehouse writing. Improved placement when picked up by the player to make the text more readable.
  • Fixed an issue with market price scaling that caused customer purchase prices to be lower than wholesale prices.
  • Fixed some performance issues, though there are lingering problems due to excessive raycasts determining what the player is looking at. Refactoring is needed before release.


Poster reading Ultra Wombo Dongo. Not a cucumber folks. They don't make orange cucumbers.
One of the new SFW posters
Screenshot of store outside 3d models
Render of new storefront 3D models
Screenshot of store outside 3d models
Outside marketing poster for this dev site

A Sense of Progression

(v0.1.1)
Jan 19 2025
Licensing screenshot

Working on a Sunday... Blasphemous!

Completed today is the first progression mechanic, which is to gate product offerings with "licenses." Players now need to purchase these licenses to stock certain products. The customer AI now has a chance to want a particular item; not having it stocked misses a sale.

A Few Other Things Completed Today:

  • Furniture can now only be placed within the store's walls
  • Players can no longer time travel by closing the store early
  • The customers were talking too much; basic dialog chance was reduced
  • Added some textures to the walls... I'll have to hire someone for this
  • Fixed a bug where the XP to level up was exponential

Product Reviews

S.N.O.T Personal Lubricant
I'm a carpenter, which means my calloused hands remove layers of dick skin every time I have to jerk it due to my wife MICHELL WHITTY not putting out. Thanks!

S.N.O.T Personal Lubricant
No complaints

Lube front Lube back

Gotta Start Somewhere

(v0.1.0)
Jan 18 2025
Unity screenshot

Happy 2025! I've been working on a new game project for the past two months, and I'll be documenting my progress here.

Steam is flooded with adult games that are seemingly becoming less taboo, and TCG Shop Simulator was one of the top sellers for a while. Is there an opportunity for a game that combines these two genres? I think so, and it's why I've been working on a game titled "Adult Store Simulator" (ASS). The game is a single-player shop simulator where the player runs an adult store. Tasks involve ordering products, stocking shelves, setting prices, and managing customer interactions. There are a few popular games on the Steam store that provide this exact concept, but none of them have what ASS provides... immature adult content.

  • Title: Adult Store Simulator
  • Genre: Simulator, Resource Management, Adult, Comedy
  • Description: Got fired for browsing the wrong sites at work and decided to spend your last dollar opening an adult store? If that sounds like you, dive into Adult Store Simulator and turn your misfortune into retail success!

Features Implemented So Far:

  • Game Saving
  • Player Controller
  • Customer AI
  • Items and Display Shelving
  • Placeable Posters with Placeholder AI-Generated Content
  • Store Level Progression
  • Unlockables: Store Expansions and Name Changes
  • Ability to Stock Shelves
  • Player-Set Pricing

Product Reviews

Royales - The Cum Rag for Kings™
I ain't no king, but these are fucking NICE!!!

Royales - The Cum Rag for Kings™
Why is there only one in the box? The fabric is getting caught in my teeth when I try to suck it clean.

Royales front Royales back